by Jordan Frank | Google Ad Grant, Nonprofit Website Help
Looking to get more clicks to your website? Or turn more clicks into conversions? Display advertising can help on both accounts. Google has a huge network of websites that let you put your ads on them. You can handpick these sites or choose them more categorically....
by Jordan Frank | General Nonprofit Advice, Social Media For Nonprofits, Tools
Pinterest can be a powerful tool for nonprofits. You’ll need to learn a bit about how to optimize your Pinterest account and be able to create good visuals. But creating good visuals is easier than ever. It’s worth the effort – at least to test. Here’s how your...
by Jordan Frank | General Nonprofit Advice, Social Media For Nonprofits, Tools
Billions of dollars get spent on mobile apps. More of that money should be directed towards nonprofits via fundraising apps. It’s becoming almost second nature to pay for things on your phone. And there are more and more options to do it. You should be providing...
by Jordan Frank | General Nonprofit Advice, Google Ad Grant, Nonprofit Grant Research, Nonprofit Website Help
10s of thousands of nonprofits have used Google’s free resources. Yours can too. The Google Ad Grant, G Suite for nonprofits, Google One Today, the YouTube Nonprofit Program plus Google Earth and Maps are all waiting for you. Here’s a brief overview of the free...
by Jordan Frank | General Nonprofit Advice, Nonprofit Website Help
No, squeeze pages are not where you squeeze everything you can out of donors. They are a type of landing page where you just try to get names and emails from people. That’s all. You give people a choice of giving you their information or leaving the page. Leadpages...
by Jordan Frank | Google Ad Grant, Nonprofit Website Help
This is the guide from Google you/we should follow to a T when applying for the Google Ad grant: support.google.com/grants/answer/1689506?hl=en Applications can easily be rejected and it’s a hassle to deal with Google when that happens. The following notes are...
by Jordan Frank | General Nonprofit Advice, Nonprofit Website Help
OK, you’ve got your nonprofit marketing plan and budget in action. You’re generating a ton of clicks. But you’re just not getting the conversions you wanted. You’re not getting enough people to your events, the newsletter is not hitting enough inboxes and bottom line,...
by Jordan Frank | Nonprofit Search Engine Optimization, Nonprofit Website Help, Tools
Nonprofits need a good quality online presence. WordPress is a content management system that can make your nonprofit website both relatively easy to modify and flexible. While we are not affiliates of WordPress, we generally recommend them – especially to small...
by Jordan Frank | Google Ad Grant, Nonprofit Marketing Plan, Nonprofit Website Help
Qualified nonprofits can access $120,000 per year in free advertising money thanks to the Google Ad Grant. This isn’t your typical grant offered to a few select nonprofits. More than 20,000 nonprofits have used it – including many orchestras – to show up...
by Jordan Frank | General Nonprofit Advice, Nonprofit Marketing Plan
The word “marketing” can be taboo in the nonprofit world. Especially when you attach it to the word “budget”. Nonprofit thought-leaders such as Dan Palota have challenged this view and the sacristy of low overhead over the past few years. Fear of donor backlash still...
