Pinterest can be a powerful tool for nonprofits. You’ll need to learn a bit about how to optimize your Pinterest account and be able to create good visuals. But creating good visuals is easier than ever. It’s worth the effort – at least to test.
Here’s how your nonprofit can use Pinterest:
1. Reach New Audiences
Pinterest is a platform for discovery. You don’t have to be following an organization to see their pins. If you have good content, people will find you.
2. Promote Merchandise
It’s easy to forget you can sell things directly on Pinterest. If you sell merchandise to raise funds or have auctions, Pinterest can be a powerful way to share and promote your goods.
3. Be Creative With Boards
There’s a lot you can do with a Pinterest board. For example, you can have a visual history of your organization or use a board as a way to thank people for new donations. You could invite members of your team to post to a board as well.
4. Launch Infographics
Many donors respond to numbers. With the many easy to use design tools like Canva out there, it’s easier than ever to display stats relevant to your nonprofit in a powerful way. Pinterest can be a great place to host your infographics. You can even embed these infographic pins on your website.
5. Connect With Other Nonprofits
Pinterest is a powerful search engine – it can great place to search out like-minded nonprofits. You can even share a board and pin together.
6. Share News
With essentially the click of a button, you can share news about your nonprofit and news that would interest your audience.
7. Learn
There are a number of powerful visuals on Pinterest that can change the way you work. You can create a secret board for your team with pins that can help inspire your nonprofit.
8. Inspire Others
People go to Pinterest to be inspired. The hard work of nonprofits is inspiring. Pinterest is a great place to show the impact of your work and get others to join you.
Pinterest For Nonprofits Conclusion
Take a few hours to set up your Pinterest account properly. See what results you get after a few weeks. You’ll probably be surprised by the returns. There’s a lot you can do with Pinterest – as a place to learn, connect and most importantly inspire others with your cause.