by Jordan Frank | General Nonprofit Advice, Nonprofit Website Help
No, squeeze pages are not where you squeeze everything you can out of donors. They are a type of landing page where you just try to get names and emails from people. That’s all. You give people a choice of giving you their information or leaving the page. Leadpages...
by Jordan Frank | Google Ad Grant, Nonprofit Website Help
This is the guide from Google you/we should follow to a T when applying for the Google Ad grant: support.google.com/grants/answer/1689506?hl=en Applications can easily be rejected and it’s a hassle to deal with Google when that happens. The following notes are...
by Jordan Frank | General Nonprofit Advice, Nonprofit Website Help
OK, you’ve got your nonprofit marketing plan and budget in action. You’re generating a ton of clicks. But you’re just not getting the conversions you wanted. You’re not getting enough people to your events, the newsletter is not hitting enough inboxes and bottom line,...
by Jordan Frank | Nonprofit Search Engine Optimization, Nonprofit Website Help, Tools
Nonprofits need a good quality online presence. WordPress is a content management system that can make your nonprofit website both relatively easy to modify and flexible. While we are not affiliates of WordPress, we generally recommend them – especially to small...
by Jordan Frank | Google Ad Grant, Nonprofit Marketing Plan, Nonprofit Website Help
Qualified nonprofits can access $120,000 per year in free advertising money thanks to the Google Ad Grant. This isn’t your typical grant offered to a few select nonprofits. More than 20,000 nonprofits have used it – including many orchestras – to show up...
by Jordan Frank | General Nonprofit Advice, Nonprofit Marketing Plan
The word “marketing” can be taboo in the nonprofit world. Especially when you attach it to the word “budget”. Nonprofit thought-leaders such as Dan Palota have challenged this view and the sacristy of low overhead over the past few years. Fear of donor backlash still...
by Jordan Frank | Google Ad Grant, Nonprofit Search Engine Optimization, Nonprofit Website Help, Tools
It is becoming more and more crucial to have a good user experience on your nonprofit website. Google Analytics helps you see what’s working and what might need to be improved. It is a free and powerful tool that can help your nonprofit track what’s happening on your...
by Jordan Frank | Google Ad Grant, Nonprofit Website Help
The end of the year is already just about here, but many nonprofits are still organizing their year-end campaign. Using the AdWords grant is one high-impact way you can power-up your nonprofit campaigns. As the time of giving approaches, this is one way you can be...
