Some of the most famous sweets in the US can also help you fundraise for your cause. In fact, Krispy Kreme has helped collectively raise over $40 million a year in recent years.
Krispy Kreme sells you a number of donut boxes at a large discount.
Your cause can then sell those boxes of donuts at the normal rate.
It’s fairly similar to how the Girl Scouts raise money. With Krispy Kreme fundraising, you can make over 50% in profits – depending on how many boxes you buy.
Krispy Kreme has been helping groups raise money since 1955. It’s a tried and true method of fundraising for schools, teams, Churches and nonprofits.
How To Launch A Krispy Kreme Fundraiser
- You first select a location nearby you on the Krispy Kreme fundraising site. There are hundreds of Krispy Kreme locations in the country. Hopefully, there’s one close to you.
- You pick a delivery day at least 48 hours in advance and fill in some info about your cause. The minimum order is very low – currently just 25 items. You can also have an online fundraise and sell “digital dozens” – your supporters can get a digital redemption code and redeem it to get the donuts at Krispy Kreme themselves.
- You then promote donut orders and/or gift certificates – see the tips below.
- Sell, sell, sell. For every order, you can collect money and will need to fill out a form. The great thing about this is that the money you’ve raised is yours in advance of donut delivery. You can also offer gift certificates – then you don’t even have to deliver the donuts.
- You deliver the donuts on delivery day for people that ordered them. Krispy Kreme can bring the donuts to you or you can pick them up. You then take them to your supporters in their special fundraising boxes.
Krispy Kreme Fundraising Tips
- Just picking a date 48 hours from now usually doesn’t give you time to prepare. You want to put a bit of effort into coming up with at least a basic sales and marketing plan.
- Don’t do it alone. Then the responsibility is not just on you. Plus, getting others involved validates that a Krispy Kreme fundraiser is in fact a good idea for your cause right now. You don’t want to get stuck eating all the leftover donuts by yourself.
- People can also pay when you drop off the donuts. Some people might prefer it that way and it could be easier for you than getting the money in person plus dropping them off. You can basically take pledges for the orders.
- Again, you can also offer to sell gift certificates – this avoids the hassle and lets people get the donuts when they want.
- You can have these fundraisers go for two weeks instead of just one day. But this can be hectic to coordinate – it’s probably best to just pick one delivery day. If you have a lot of people that want donuts on a different day, you can try another fundraiser.
- Pricing and availability both vary by Krispy Kreme location. You should check if the Krispy Kreme near you can handle larger orders if needed. Maybe you’ll even find a better price if you check the deals with a few local Krispy Kremes. Also, if there is not a Krispy Kreme nearby, you might be able to raise more money from people who normally would not have easy access to them.
- Choose the date carefully. You might have better luck in the mornings especially – before people go to work or when they are out and about on Saturday. It may also be easier to deliver orders on the weekend.
- You should be taking most of the orders in advance. Don’t plan to sell everything that day to people. You’ll need to get the forms in. You can send an email out to your email list, post to social media etc. You can even create a landing page or even just a squeeze page with more info about the fundraiser. If you’re a nonprofit you can use the $10,000 a month in free ads from a Google Ad Grant to promote this page. Or check out this article for more ways to promote your website.
- If you are planning on selling out in public places in addition to taking orders, choose the location(s) wisely. Pick heavily trafficked areas. Making some big signs can help, too.
Other Fundraising Ideas
Selling donuts is not the only way to raise money of course. There are other items you could sell for a profit or other platforms such as Facebook to raise funds. You can check out these ideas for online fundraising.
Krispy Kreme Fundraising Conclusion
50% or more is a fairly high profit margin when it comes to raising money through selling items. If you have a good supporter base, people willing to sell donuts and/or are a sales and marketing savvy yourself, a Krispy Kreme fundraiser is worth a shot.
If you need more tips on how to promote your Krispy Kreme fundraiser, please feel free to contact us.