If you’re looking for fundraising ideas that you can take on from the comfort of home or your nonprofits office, then you should consider the Google Ad Grant.
Google offers up to $10,000 monthly as an in-kind advertising grant and this can help get your nonprofit in front of new potential donors searching Google.
Many nonprofits will use it to promote their programs or use it to further their mission by sharing information, but there’s also a number of fundraising ideas you can try.
Fundraising with the Google Ad grant isn’t always easy but especially if you are a national nonprofit, this can help you get in front of thousands of people searching Google monthly.
You can watch the full video to learn more about the 5 fundraising ideas and a few bonus ideas:
1. “Low-Hanging Fruit” Keywords
- Target highly specified and valuable keyword phrases.
- These can include support ____, how can I help ____, donate to ____, ____ organization
- Send people to a customized donation page.
2. Email Fundraising
- Drive more website traffic and incentivize people to sign up for your email list with a lead magnet.
- Follow-up with a welcome email sequence and regular email fundraising campaigns.
3. Target More Keywords
- Be more creative – think more broadly about donors.
- You likely don’t want to spend time building separate donation pages here.
- Bonus tip: use donation sitelink extensions.
4. A Branded Campaign
- Target keywords directly related to your nonprofit.
- This can work well if you already have searchers and especially if you are running a campaign such as a double the donation campaign.
5. Promote Membership
- A strong membership program with incentives could be worth the effort.
- This can be used with all of the previous ideas.
Conclusion
$10,000 monthly is more than enough to try multiple fundraising strategies and hopefully a few of these fundraising ideas strike a chord with you and your nonprofit.
If you’re struggling to get going with fundraising with the Google Ad Grant, you can sign up for a free Google Ad Grant Strategy Call.