Looking to get more clicks to your website? Or turn more clicks into conversions? Display advertising can help on both accounts. Google has a huge network of websites that let you put your ads on them. You can handpick these sites or choose them more categorically. The cost per click is usually very low. Don’t have graphic design skills? No problem. Google’s display ad tools also make it easy to put together visuals.
On top of the low cost per click, you can use display ads for a remarketing campaign. Marketing to the people who have been to certain pages on your website can also be very powerful.
Here’s what you need to know to get going with Google Display Network advertising:
Google Display Advertising Works Very Well With The Google Ad Grant
If you’re a nonprofit looking for Google discount code, you really should already be using a Google Ad Grant. If you haven’t heard Google has a program where they give nonprofits roughly 120,000 per year to spend on advertising. That’s $10,000. Every. Single. Month.
While it is a very powerful and free tool from Google, there are stipulations for how you can spend it. One of the biggest limitations is that display advertising is not included. This is unfortunate because a lot of nonprofits are great at visual storytelling. It’s not included possibly in part be because Google gives this money away for free and every time that someone clicks on a display ad, Google pays the website owner it was on.
Again, though with display advertising, you can select the websites directly. You can target websites that allow Google AdSense – it can be a lot cheaper that asking the sites to advertise for a monthly budget. And often the cost per click is much lower than you’ll see on search – usually a matter of cents versus a matter of dollars. Plus, you can do remarketing.
An example of how you can use the two together with remarketing:
Everyone that comes to your website because of Google search ads and gets to the donation page, but does not donate, you have the chance to reach them again.
To note though, if you do have the Google Ad Grant, you need to set up a brand new Google Ads account for display ads.
How Google Ad Coupons Work
Generally speaking, Google’s offers are just for newly created Google Ad’s accounts. You enter a coupon into your account, spend a certain amount of money on Google Ads, and then Google gives you money to spend for free. Unlike the Google Ad Grant, you do need to spend marketing money. But with a coupon, you can spend a bit of money and see if it’s worth it.
How To Get A Google Ad Coupon
There’s ways to get $100 for spending $25. Check if your website host offers this deal. If your host is not offering this, you can hunt around and you might also be able to get $75 or $50 for spending $25 – but this isn’t a given. Outside of finding them by searching for codes on Google, you might even see them in magazines. If you sign up for G Suite – which is free if you are a nonprofit – you will likely get an email offering $150 if you spend $150 in free Google ads credit.
Your surest bet though is to go directly to the source – Google.
Go to this page and enter your email address: Google Ads Coupon
If you are based in the US or Canada, you should get then get an email.
Outside of the US or Canada, Google has other deals.
What To Do Once You Have The Google Ads Coupon
You enter it into a new account. This guide from Google on where to enter codes can help.
Again, keep in mind, if you do have the Google Ad Grant, you need to set up a brand new account.
You then spend what you need to spend and then the coupon is credited to your account. Pay attention to the specifics of the coupon and how long you have to spend it.
Contact us if you have any questions about the best way to spend these resources.
Bonus Tip: You Can Also Use This Budget On YouTube
You could also use this budget on YouTube. You cannot use the Google Ad Grant for directly promoting videos. However, as a part of Google For Nonprofits program, Google lets nonprofits add donation cards to their videos. If you have a good video to promote already, it’s worth some consideration.
Video views are also much cheaper in general than getting Google search clicks. For $100, you might even be able to get a few thousand views. Getting video views can at a minimum be good for social proof. But you need to be careful with targeting though as poor targeting can easily lead to a video being disliked. You should dedicate time to targeting with a high degree of precision.
It’s also getting easier and easier to create good videos too with smartphones and tools like Lumen5 that lets you convert text to video in a matter of minutes.
Conclusion
The Google Ad Grant is a very effective way to get a continuos stream of people to your nonprofit’s website. Using display ads can get more visitors or help you convert the people on your site to newsletter sign ups, volunteers, donors, etc. Putting together an inexpensive test with Google’s coupon is not very difficult to set up and will likely be well worth it. You can see the initial returns and then invest more if it looks promising.
Contact us if you need tips on the best way to spend your coupon, specific to your nonprofit.