by Jordan Frank | Google Ad Grant, Nonprofit Website Help
What could your nonprofit do with potentially $120,000 a year in free advertising money? Probably quite a bit. While it’s not as easy as hitting an apply now button, the Ad Grant can be a lot easier to get than many other nonprofit grants. If you’re serious about your...
by Jordan Frank | Google Ad Grant, Nonprofit Website Help
First off, what is Google Ads? You’ve used Google search – this is one of Google’s bread and butter product that they make billions off of every year. Advertisers pay a fortune to land on the top of the search results. When someone searches for “car insurance”...
by Jordan Frank | Nonprofit Search Engine Optimization, Nonprofit Website Help
Often far too neglected by nonprofits, SEO, or Search Engine Optimization can be one of the most effective ways to get the right kind of visitors to your nonprofit’s website. Getting your site to appear on Google, Bing and other search engines when your target...
by Jordan Frank | General Nonprofit Advice, Nonprofit Website Help, Tools
If your nonprofit has any work that is done online virtually, Google Drive can be a lifesaver. Even if all your employees work at the same office, with the vast array of functionalities, Google Drivecan really help you both centralize your information and collaborate....
by Jordan Frank | Misc, Nonprofit Website Help
Part of the reason WordPress is such a powerful way to manage your site is thanks to the vast array of plugins to extend your nonprofit site’s functionality. However, it can be difficult to wade through all the plug ins out there. There are interchangeable...
by Jordan Frank | General Nonprofit Advice, Nonprofit Search Engine Optimization, Nonprofit Website Help, Tools
You may be looking in google analytics and wondering why you are not getting much or why you have a high bounce rate. There may be some easy ways you can make your site a better experience for visitors and thereby getting it in the good graces of Google and other...
by Jordan Frank | General Nonprofit Advice, Nonprofit Website Help
If you spend enough time on nonprofit websites, you are bound to come across some of these quotes. It can get old if you work in the nonprofit world but quotes from recognized figures can be inspiring and memorable to those on your site for the first time. If you do...
by Jordan Frank | General Nonprofit Advice, Misc, Nonprofit Website Help
Nonprofit blogs can be quite powerful by providing a consistent way to update and inspire your fans. Here are some ways you can improve your writing: 1. Balance the analytical and emotional appeal with stories and statistics. Write like both a thought leader and...
