by Jordan Frank | Google Ad Grant, Nonprofit Website Help
Looking to get more clicks to your website? Or turn more clicks into conversions? Display advertising can help on both accounts. Google has a huge network of websites that let you put your ads on them. You can handpick these sites or choose them more categorically....
by Jordan Frank | General Nonprofit Advice, Google Ad Grant, Nonprofit Grant Research, Nonprofit Website Help
10s of thousands of nonprofits have used Google’s free resources. Yours can too. The Google Ad Grant, G Suite for nonprofits, Google One Today, the YouTube Nonprofit Program plus Google Earth and Maps are all waiting for you. Here’s a brief overview of the free...
by Jordan Frank | General Nonprofit Advice, Nonprofit Website Help
No, squeeze pages are not where you squeeze everything you can out of donors. They are a type of landing page where you just try to get names and emails from people. That’s all. You give people a choice of giving you their information or leaving the page. Leadpages...
by Jordan Frank | Google Ad Grant, Nonprofit Website Help
This is the guide from Google you/we should follow to a T when applying for the Google Ad grant: support.google.com/grants/answer/1689506?hl=en Applications can easily be rejected and it’s a hassle to deal with Google when that happens. The following notes are...
by Jordan Frank | General Nonprofit Advice, Nonprofit Website Help
OK, you’ve got your nonprofit marketing plan and budget in action. You’re generating a ton of clicks. But you’re just not getting the conversions you wanted. You’re not getting enough people to your events, the newsletter is not hitting enough inboxes and bottom line,...
by Jordan Frank | Nonprofit Search Engine Optimization, Nonprofit Website Help, Tools
Nonprofits need a good quality online presence. WordPress is a content management system that can make your nonprofit website both relatively easy to modify and flexible. While we are not affiliates of WordPress, we generally recommend them – especially to small...
by Jordan Frank | Google Ad Grant, Nonprofit Marketing Plan, Nonprofit Website Help
Qualified nonprofits can access $120,000 per year in free advertising money thanks to the Google Ad Grant. This isn’t your typical grant offered to a few select nonprofits. More than 20,000 nonprofits have used it – including many orchestras – to show up...
by Jordan Frank | Google Ad Grant, Nonprofit Search Engine Optimization, Nonprofit Website Help, Tools
It is becoming more and more crucial to have a good user experience on your nonprofit website. Google Analytics helps you see what’s working and what might need to be improved. It is a free and powerful tool that can help your nonprofit track what’s happening on your...